We have heard it a million times - and almost everyone has experienced it ourselves. Carrying a heavy shopping basket is not comfortable! It hurts our backs and arms, and the baskets do not fit everything we need. And to make matters worse for the retailer, carrying a heavy basket shortens the shopping trip.

It is well known that revenue increases when shoppers stay longer in the store. As a result, retailers use a number of ways to make the shopping visit enjoyable, comfortable and easy. But few such strategies are likely as effective in extending the shopping trip as a TrolleyBasket. Market research consistently show that customers using the TrolleyBasket increases the time spent in the store by over 20%. And for families shopping with children, it can have an even more dramatic effect as children love to use the TrolleyBasket and get involved, and not impatient, when they can help to shop.